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The story
In 2012, several medical doctors and a chiropractor gave Dr. Michael Cox the same prognosis. He would not walk again without a cane, a crutch and a brace.
At the time he was in his first career, working as a vice president at Bank of New York Mellon.
He began his own recovery by going back to martial arts, which he had practiced since he was twelve, and moving the core of it to Tai Chi and Chi Gong. His teacher passed on principles from Traditional Chinese Medicine, acupressure and eastern physical therapy. Traveling in India, he learned about Ayurvedic medicine for his condition.
By 2014 he was walking, using what he had assembled from Traditional Chinese Medicine, Tai Chi, Ayurvedic medicine and American Indian bone healing, alongside chiropractic, nutrition and exercise. He threw away the cane, the crutch and the brace. He was back to a normal, non-disabled life within eighteen months. By 2016 he had helped three other people reach the same result.
In 2019 he was told a second time that he would not walk again. He found an Australian physiotherapist who corrected a pelvic dislocation, then studied Dr. Maitland’s book on the subject and learned to address that and the body’s other ring structures, the shoulder girdle and the skull.
The second career
In 2019 he started over with a year of biology and premedical sciences at Seminole State College. He graduated with a 4.0 and High Honors, and a laboratory technician certificate in microbiology. He also studied abroad in the Peruvian Amazon.
In 2020 he started at Palmer College of Chiropractic, on the Florida campus in Port Orange. He describes it as a highly energetic learning environment packed with after-hours study and technique clubs, which is where most of the fourteen electives further down this page came from.
He passed all of his chiropractic board examinations on the first attempt across 2022 and 2023, and graduated cum laude as a Doctor of Chiropractic in September 2023.
Why he practices the way he does
His first career was measuring whether a process actually worked. It is why he counts outcomes and not visits.
Before chiropractic, Dr. Cox was a quality and process engineer with a Deming Six Sigma focus. He earned his computer engineering degree at Rutgers University in 1994 and a master’s in project management at George Washington University in 1998, has held the Project Management Professional credential since 2000, and is certified in ITIL service level management and as a CMM practitioner.
Between qualifying as a chiropractor and opening Insight Chiropractic, he worked as a coverage doctor in nineteen different clinics. He then used his first career to design this practice, out of what he had seen in those nineteen.
It is also why he rejects the metric the chiropractic industry uses to measure a practice, Patient Visit Average. The only way to raise that number is to deliver lower-quality care more often. His own written example of where the logic ends: “1000 visits for a sneeze.”
The record
The training behind the practice, in the order it happened.
Technique training
Palmer’s Florida campus runs after-hours technique clubs. Dr. Cox took fourteen electives and certifications while he was there, which is what lets the examination pick the technique rather than the other way around.
More than 100 additional hours, overseen by Dr. Wood.
More than 100 hours. Certification endorsed by the Grostic Procedure Society.
Level 1 certification.
Pediatric, geriatric and veterans chiropractic.
Patient reviews
“He was a recent graduate of chiropractic college; I preferred one with experience … I doubt I ever saw a doctor with such enthusiasm and expertise, combined. … Being pain free gave my life an entire new perspective.”
Thomas Wilson · Google review
“I drive for a living, and sitting in the car 12 hours a day makes my back hurt constantly … After my first visit, I had so much relief, there is no doubt in my mind I will continue to go to Insight Chiropractic.”
Lindsey Plyler · Google review
New patients
A first visit includes six diagnostic assessments before anyone adjusts anything.
